The one-size-fits-all strategy is a thing of the past. This way, they have it readily available and can experience a seamless process. If the majority of your subscribers read your newsletter on a desktop, you can take it up a notch by having them scan a custom QR Code to access exclusive content. Here are a few ideas on how your newsletter can stand out and add more value to your subscribers: If you’re not giving them a strong enough reason to subscribe to your list, your entire newsletter campaign will fall flat on its face. ![]() The next question for you to answer is: what’s in it for your subscribers? People on the internet are becoming more and more cautious about where they submit their personal information. If you’re using forms to capture your subscribers, you can automatically add subscribers to your email platform of choice or tag them - based on their email preferences - by using an integration platform, like Automate.io. Clearly define what your newsletter will help you achieve.ĭepending on your goal, work towards finalizing your newsletter design, content, frequency, and email platform. The first step before you create your newsletter is asking yourself why you’re creating a newsletter. Prerequisites for Creating Your Newsletterīefore you get started on creating your newsletter, here are some guidelines and questions you can ask yourself for inspiration and success.
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